Study: Muslim Women Are Main Decision-Makers In Halal Tourism
MUSLIM WOMEN are the decision-makers when it comes to halal tourism. That’s one of the highlights from the Halal Travel 2016 report.
The study, commissioned by travel technology company Amadeus, revealed that women play an influential role in the travel decision-making process and planning. They have a key role in destination choice.
According to the findings, women make their decisions based on word of mouth and input from family and friends. “Women want activities to keep the whole family happy,” the report read.
The report added that women have a high level of involvement when it comes to activity bookings and extra trip preparations.